Pluit City is a mammoth project. A man-made island metropolis off the Jakarta coast.
Developed by Agung Podomoro Land, one of Indonesia's largest land development companies, Pluit City is a regional first. Its urban plan encompasses a central business district with skyscrapers and shopping districts surrounded by luxury housing and parklands. This project aspires to be a global showplace.
The reason for the rebrand was that the existing graphic identity didn’t appeal to its core customers. Crafting a logo to hit that high-end luxury market – from multiple countries and cultures – required precision targeting. The final design not only integrates the essential cityscape and water elements, it includes triggers for the upscale Chinese, Western and local markets as well.