So this is how we branded an island.

A man-made metropolis off the coast of Jakarta, Pluit City is a regional first. Its urban plan encompasses a central business district with skyscrapers and shopping districts surrounded by luxury housing and parklands. This project proposes to be a landmark in the Asian property and tourism scene.

The brief requested an infusion of luxury, water, and a powerful city presence.

The reason for the rebrand was that the existing graphic identity didn’t appeal to its core customers. Crafting a logo to hit that high-end luxury market – from multiple countries and cultures – required precision targeting. The final design not only integrates the essential cityscape and water elements, it includes triggers for the upscale Chinese, Western and local markets as well.

Our process was to leave no stone unturned.

In achieving a successful brand we had to consider and execute on three different cultural interpretations. We provided a vast number of concepts to test their effectiveness and sharpen the brand voice to be sure it was correctly interpreted. Above are a few concepts that were submitted.

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LJ Hooker

Pluit City

IOT