Rebranding a Sydney property giant.

Sarraf Strata is a name only known too well among those in the multi-dwelling property game. Norman Sarraf the CEO approached Rob and his team to provide his company with a legacy brand, to take the company forward and provide an approachable and memorable impression.

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Norman Sarraf completely understands the power of genuinely authentic brands.

This rebrand was taken on to create a higher degree of both approachability and brand recognition. The strata market in Sydney is strong and the new logo was designed to physically occupy as much space in a rectangle to provide a strong presence amongst competitors.

Our process was to leave no stone unturned.

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In achieving a successful brand we had to consider and execute on three different cultural interpretations. We provided a vast number of concepts to test their effectiveness and sharpen the brand voice to be sure it was correctly interpreted. Above are a few concepts that were submitted.

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This is not just a logo.

Creating a successful brand requires a high level of self-awareness, a keen understanding of the marketplace and a thorough ability to identify how both company and customer exchange. In branding Sarraf Strata the team at Janoff thoroughly distilled the culture and attributes that make the Sarraf company successful categorising the findings in to brand attributes and personality. 

Are you a property developer or real estate agent?

Branding
Print Management
Creative Direction
Press Advertising
TVC Production
Video Production
Outdoor
Radio
Photography
Signage

 

Marketing 
Social Media
Website Development
Electronic Marketing
Phone Targeted Marketing
Retargeting
Online Advertising
Interactive Presentations
SEO
Apps

 

Strategy 
Research
Sales Displays
Interactive Displays
Sales Promotion
Point of Sale Packaging
Media Strategy
Media Buying
Public Relations
Programmatic Strategies

 

Why not give us a call?

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Or send us an enquiry and feel free to download our ebooks.

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