Rebranding a Sydney property giant.
Sarraf Strata is a name only known too well among those in the multi-dwelling property game. Norman Sarraf the CEO approached Rob and his team to provide his company with a legacy brand, to take the company forward and provide an approachable and memorable impression.
In achieving a successful brand we had to consider and execute on three different cultural interpretations. We provided a vast number of concepts to test their effectiveness and sharpen the brand voice to be sure it was correctly interpreted. Above are a few concepts that were submitted.
Creating a successful brand requires a high level of self-awareness, a keen understanding of the marketplace and a thorough ability to identify how both company and customer exchange. In branding Sarraf Strata the team at Janoff thoroughly distilled the culture and attributes that make the Sarraf company successful categorising the findings in to brand attributes and personality.